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Our Mission

Deliver coffee to live up to your dedication for your loved ones.

To do so, we collaborate with local coffee growers who care about the environment and cultivate their beans with love.

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The Coffee Concept


From our roastery to your door, discover how we roast our multiple varieties of coffee and bring you joy.

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My Website Coffee Roasters

Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of the finest coffee beans, roasting process, marketing, and customer experience strategies.

Mich Stark, Head Roaster

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the coffee industry, Mich has helped the company to get where it is today. Mich is among the best minds in the coffee business.

Aline Turner, Marketing Manager

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house coffee roasters and looks after the community of coffee lovers.

Iris Joe, CFO

Iris, with her international experience, helps us easily understand the market trends and improves our coffee offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.